Home › Support › Google Shopping › Setting up Google Shopping
To begin using Google Shopping you must have a valid Google Account to enable you to sign-in to Merchant Center. If you do not have a Google acocunt you can set one up here:
https://accounts.google.com/SignUp
If you already have a Google Account you can sign in and access Merchant Center straight away. For more information Google Shopping, Merchant Center and how to get started please visit the Google support pages:
https://support.google.com/merchants/answer/188493?hl=en-GB&ref_topic=2493029