It's a legal requirement under section 11 of the The Electronic Commerce (EC Directive) Regulations 2002 to promptly acknowledge all orders placed on a website. PinnacleApp™ complies with the law by sending an order confirmation email to the buyer once your payment provider confirms the payment was successfully taken. The same email is also sent to the order confirmation email address you'll have supplied on the development checklist.
It is important to treat the order confirmation as an acknowledgement, rather than the acceptance of the order. This allows scope to correct any pricing errors and allows you to refuse the order should a product no longer be available.
With this in mind, we'll be changing the subject of the email to "Order Acknowledgement" when we next update your PinnacleApp™. In additional to this we'll be adding the option for you to add your own customised message to your order acknowledgement email. You'll be able to set the message from the Parameters section of PinnacleApp™.
By default, we we'll set your message to the following which reiterates the acknowledging nature of the email.
Thank you for your order. We are currently processing your request.
A binding agreement will come into being between us upon our despatch of the goods you have ordered to you. Due to the way in which the payment mechanism works, we may have debited your payment method when you placed your order. If we do not accept your order, we will promptly refund any payments taken.
If you'd like to know more please contact us or leave a comment below.